Watch-through rate, saves and shares, profile taps or enquiries, and how many of your listings got a video at all. Those four predict enquiries better than raw view counts.
Under 45 seconds. Short vertical clips hold watch-through, and watch-through is what decides how far a feed distributes the video.
One for every listing you take on, plus one for each price change or open house. Coverage beats polish on a single flagship property.
Log watch-through, saves and enquiries for ten consecutive listings, then compare your best three with your worst three. Your own market data beats any published average.
Veostate data as of 17 October 2026: 16 ready listing records (all 9:16); separately, 23 completed render jobs: 11 in 16:9, 4 in 9:16 and 8 with no recorded format. These tables may overlap and are not added together. Among the 15 format-labelled jobs, 73.3% were 16:9 and 26.7% were 9:16. A portrait example took about 2 minutes from job creation to completion, an approximation of generate-click timing, not a typical-time claim or guarantee.
Last updated 17 October 2026
The numbers that change results for an agent are not industry averages — they are your own watch-through rate, saves, profile taps and enquiries per listing, plus how many of your listings got a video at all.
Format facts that decide those numbers: Reels, TikTok and YouTube Shorts are all vertical 9:16, short-form feeds favour clips well under a minute, the opening seconds carry the decision to keep watching, and captions carry context in a sound-off feed.
Build your own benchmark in 30 days: publish one vertical video per listing, log watch-through, saves and enquiries for ten listings, then compare your best three with your worst three and repeat what worked.
Page: https://veostate.com/blog/real-estate-video-statistics